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Founding Federation · on campus with Neek and Spencer · Mon–Thu 9:00 AM PT

Work out what you need to earn. Then go and earn it.

Founding Federation is a three-week cycle for people building their own work. Everyone starts in the same room for Week 0, where you compute what you need to earn and scope what could earn it, because price is the constraint that turns a blank page into a solvable problem. On Thursday of that week you commit to one of two branches, and they run side by side for a fortnight: Go To Market if the work is getting known, Make and Do if the thing still has to be built. Mondays through Thursdays, 90 minutes, with a break in the middle and time to actually do the work. Fridays are off, we run a four-day week for founders.

Join for $60/mo How a cycle runs

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Three weeks, then again

How a cycle runs

1 · Week 0 · everyone together

Week 0 · everyone

Week 0: Price and Ideate

Everyone together. Work out what you need to earn, scope what could earn it, and commit to a branch by Thursday.

Now2 · Weeks 1–2 · both at the same time · pick one

With Spencer

Go To Market

Weeks 1–2, if the thing exists and nobody knows about it yet: sell it, fund it, or get hired for it.

With Neek

Make and Do

Twelve classes that take one project of yours from idea to release. Each class is one idea and a short exercise you apply to your project, then 3 to 4 hours a day building in public with the cohort. On Day 12 you put it out into the world.

Between cohorts

Refactor week

No class. Rest, clean up, and decide what you bring into the next cohort.

Week 0: Price and Ideate

Everyone together

Monday

The Three Numbers, and What You Could SellThen Make and Do: The founder's identity

Tuesday

The Floor and the Flinch, and Who You Actually KnowThen Make and Do: Your voice as a resource

Wednesday

Kill the Ones That Can't Clear the FloorThen Make and Do: Your application

Thursday

Get Paid, Defend It, CommitThen Make and Do: Your foundation

NowWeeks 1–2 · both at the same time · pick one

Go To Market

With Spencer

Make and Do

With Neek

Week 1

Monday

The Social Budget
The Foundational Arts

Tuesday Today

First Send Day
The daily practice

Wednesday

Second Send Day
Partners

Thursday

Follow-up, Publish, Retro
Other people's trust

Week 2

Monday

Cohort Packaging (and reward tiers, if funding)
Your philosophy

Tuesday

Joint Page + First Joint Sends
Your standing

Wednesday

Fourth Send Day
Your network

Thursday

Final Retro
ReleaseShow Day

Refactor week

Between cohorts

No class. Rest, clean up, and decide what you bring into the next cohort.

Go To Market. Weeks 1–2, if the thing exists and nobody knows about it yet: sell it, fund it, or get hired for it.

Make and Do. Twelve classes that take one project of yours from idea to release. Each class is one idea and a short exercise you apply to your project, then 3 to 4 hours a day building in public with the cohort. On Day 12 you put it out into the world.

↻ Then Refactor Week, and everyone starts again at Week 0 on Monday Nov 16.

Session by session

The cycle

Week 0 · everyone together

01

The Three Numbers, and What You Could SellThen Make and Do: The founder's identity

Monday · Week 0
02

The Floor and the Flinch, and Who You Actually KnowThen Make and Do: Your voice as a resource

Tuesday · Week 0
03

Kill the Ones That Can't Clear the FloorThen Make and Do: Your application

Wednesday · Week 0
04

Get Paid, Defend It, CommitThen Make and Do: Your foundation

Thursday · Week 0

Go To Market

Weeks 1–2
05

The Social Budget

Monday · Week 1
06

First Send DayToday

Tuesday · Week 1
07

Second Send Day

Wednesday · Week 1
08

Follow-up, Publish, Retro

Thursday · Week 1
09

Cohort Packaging (and reward tiers, if funding)

Monday · Week 2
10

Joint Page + First Joint Sends

Tuesday · Week 2
11

Fourth Send Day

Wednesday · Week 2
12

Final Retro

Thursday · Week 2

Make and Do

Weeks 1–2
05

The Foundational Arts

Monday · Week 1
06

The daily practiceToday

Tuesday · Week 1
07

Partners

Wednesday · Week 1
08

Other people's trust

Thursday · Week 1
09

Your philosophy

Monday · Week 2
10

Your standing

Tuesday · Week 2
11

Your network

Wednesday · Week 2
12

ReleaseShow Day

Thursday · Week 2

What you get

What's included

Week 0: Price and Ideate

Mon–Thu, 9–10:30am Pacific · everyone together

Work out what your life actually costs, what the business has to clear, and how much of your week is really billable. Then scope what could cover it, a service, a product, a project, or a job. Nothing is sold this week. On Thursday you commit to a branch.

Go To Market

Weeks 1–2 · Mon–Thu, 9–10:30am Pacific

You have something, and the problem is that nobody knows about it. Pricing, positioning, outbound, marketing and the money conversation, run as three motions on the same mechanics: sell it, fund it (a campaign, pre-orders, a waitlist), or get hired for it. Job hunting belongs here: a resume is a flyer for a contract.

Make and Do

Weeks 1–2 · Mon–Thu, 9–10:30am Pacific

The thing that would cover your costs doesn't exist yet, so the fortnight goes into building it. Scope it down, kill the riskiest assumption early, get an end-to-end version running, and put it in a stranger's hands twice. You leave with a working prototype and a timeline you measured instead of guessed.

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